Launch Energetics & Mindsets
Links and resources mentioned:
- Listen to Taylor Swift Launch Lessons for Coaches & Service Providers
- Listen to Email First Essentials: Building a Consistent Conversion Machine
In this episode of the Deeply Rooted Business Podcast, we’re pulling back the curtain on one of the most overlooked elements of a successful launch: your energy. What happens when your launch starts slow, despite all your prep? How do you protect your mindset and momentum when sales aren’t pouring in right away? We’re sharing real behind-the-scenes stories—including what happened when one of Jess’s clients had zero sales in the first 48 hours—and the exact pivots that turned it all around. This episode will help you manage your mental load, protect your energy, and turn every launch into a long-term asset.
Normalize the Stress of Launching
One of the most important mindset shifts we’ve learned is to expect launch stress. It’s not a sign that things are going wrong—it’s just part of the process. When you open your cart, you’re putting yourself out there in a very vulnerable way. That’s why we always recommend having grounding routines and self-regulation practices in place before launch week hits. Whether it's a daily walk, meditation, or journaling, protecting your energy is what allows you to show up consistently even if you’re not seeing immediate results.
Treat Every Launch Like an Experiment
We say this all the time: launching is a science, not a performance. It’s not about getting everything perfect the first time. It’s about learning, tweaking, and improving with every round. For one of our clients, a key shift was digging into the numbers—traffic vs. conversion—and adjusting their strategy based on actual data (not emotions). Once you approach your launch like a test, it becomes easier to detach from the outcome and start optimizing what actually matters.
Always Have a Just-in-Case Plan
Even with the best pre-launch prep, things might not go according to plan. That’s why we encourage all our clients to create “just in case” strategies before launch week begins. Whether that’s scheduling a mid-launch open house, prepping bonus offers, or having flexible payment plans ready to roll out, being proactive means you're not scrambling if the numbers aren’t where you want them to be. It's not about overworking—it's about having smart, low-lift levers you can pull when needed.
Protect Your Calendar and Mental Load
A high-vibe launch isn’t just about marketing energy—it’s about mental capacity. During launch week, we recommend clearing your schedule of unnecessary meetings, minimizing 1:1 client work, and even outsourcing personal tasks like childcare or meal prep if possible. This gives you space to handle pivots, monitor metrics, and actually enjoy the momentum you’ve built. The more you can preserve your bandwidth, the more powerfully you’ll show up.
At the end of the day, your launch is never a one-time event—it’s a building block. Every email, every story, every sales page tweak is an asset you can reuse, refine, and repurpose next time. Even if people don’t buy right now, you’re nurturing future buyers and strengthening your message. We’re here to remind you: each launch gets easier, more effective, and more aligned when you treat it as part of a bigger picture.
