Crafting a Launch Strategy That Fits Your Audience
Links and resources mentioned:
- Listen to Taylor Swift Launch Lessons for Coaches & Service Providers
- Listen to How to Diagnose and Fix Your Launch Problems
Let’s be honest, most of us didn’t start our business to follow someone else’s formula. But when it comes to launching, it’s easy to feel like there’s only one “right” way to do it—and if you’re not doing webinars or countdown timers or challenge funnels, you’re doing it wrong.
In this episode, we’re talking about what it really means to launch in a way that feels aligned—not just with your goals, but with your energy, your audience, and your capacity. Whether you’re planning your first launch or reworking an old offer, this conversation will help you map out a path that’s strategic and sustainable.
Why Copying Launch Formulas Doesn’t Work Anymore
What works for a seven-figure coach with a full team and a massive warm audience does not always translate to a solo business owner or a tiny team launching a new offer. I’ve had clients burn out before the webinar even started because they were trying to do it all—emails, countdown timers, bonuses, challenges, you name it. I’ve learned that just because someone else got results with a launch formula doesn’t mean it’s a fit for your business. You’re not missing anything—you just need to build a launch plan around your reality.
What Makes a Launch Feel Like Yours
Over the years, I’ve helped clients craft launches that feel like a natural extension of their brand—not some robotic template. When your launch actually aligns with your energy and your audience’s behavior, it becomes less chaotic and more effective. That might mean breaking the rules, ditching the 5-day challenge, or skipping the fake urgency. The more your launch feels like you, the more confident—and sustainable—it becomes.
Three Launch Styles (and How to Pick One That Fits)
We broke down three core launch styles: open/close cart, rolling launches, and live launch events. Each one has pros and cons, and no single model is “best.” Some people thrive with the momentum of a live series, while others do better with evergreen touchpoints or soft sells over time. The key is to experiment—track what works, tweak what doesn’t, and iterate every round. Your first launch is data collection. Your second? That’s where the magic starts.
Matching Your Launch Model With Your Energy + Audience
Your launch model shouldn’t just reflect your capacity—it needs to honor your audience’s timeline too. Many of our buyers take weeks (even months!) to move from discovery to decision. That’s why building urgency without manipulation is so important. When your strategy guides them gently but clearly through awareness, trust, and then action, it works better and feels better. That’s what I want for every client: a launch that works because it’s true to them.
Launching doesn’t have to feel overwhelming or inauthentic. When you stop trying to fit someone else’s mold and start crafting a strategy around your own strengths, values, and buyer psychology, things shift. You become more confident, your launches get more effective, and your audience actually enjoys the experience. So take what works, ditch what doesn’t, and build your own 1.0 version—then make it better from there.
