Taylor Swift Launch Lessons for Small Biz
Links and resources mentioned:
- Listen to: Behind the Scenes of a $3 Million Launch
What do Taylor Swift and your next launch have in common? Maybe more than you think.
I’m pulling back the curtain on some of the biggest mindset shifts I’ve had around launching—and how they’ve completely changed the way I approach it. I’m also sharing what Taylor Swift’s no-runway launch style can teach us (and why it doesn’t actually work for most small business owners).
Whether you’re gearing up for your next launch or rethinking your entire approach, I hope these lessons help you feel more grounded, confident, and connected.
Building Your Own Launch Runway
Let’s be honest, most of us don’t have fans refreshing Instagram at midnight waiting for our offer drop (unless you're Taylor Swift). And while the dream of a no-runway, instant sell-out launch sounds appealing, it’s just not realistic for most business owners. What is realistic—and wildly effective—is building your own launch runway. I’ve learned that creating anticipation doesn’t have to feel gimmicky; it can look like fly-on-the-wall content, sneak peeks, or sharing real stories that build trust.
Turning Your Launch Into an Experience
One of the most powerful shifts I’ve seen in recent launches is treating them like an event, not just a sales window. Think mini-series, live Q&A sessions, or behind-the-scenes access that lets people feel like they’re part of something. I had a client run a five-day masterclass with AM/PM sessions and guest speakers and the engagement was unreal. By the end of the week, people weren’t just interested, they were begging for the buy link. That’s the magic of turning your launch into an immersive experience.
What to Try, What to Ditch, and What to Remember
Here’s the hard truth: fake urgency is catching up with us. Audiences are getting savvier—and honestly, more fatigued—by countdown timers and “last chance” language that isn’t real. I’ve watched clients increase conversions by being transparent and giving people space to make empowered decisions. That means ditching pressure and focusing on timing that aligns with real value.
Launches Are a Long Game
If there’s one thing I hope you take away, it’s that launches aren’t one-and-done—they’re part of a bigger relationship you’re building. When you consistently show up in your audience’s world—email, content, behind the scenes—your launch becomes a natural next step, not a surprise ask. Just like Taylor Swift built trust over 15 years, we’re building businesses where every post, story, and offer adds up. So play the long game, and let your launch be part of something bigger.
