Trust Economy: The Psychology of Engagement
Links and resources mentioned:
- How to Create a High-Converting Quiz Funnel to Boost Leads and Sales: https://player.captivate.fm/episode/47390e1b-ea7f-466c-bcc9-07314607b358/
- Build a Quiz Funnel That Works For You: Our Favorite Lead Magnet Strategy: https://player.captivate.fm/episode/0fb76578-d1de-4599-a0c3-511bda1298bd/
- Quiz Funnel Build: https://www.thelaunchcollaborative.com/quiz-funnel
In this episode of the Deeply Rooted Business Podcast, we’re diving into the market shifts that are changing the way people buy and what that means for how you sell.
Buyers today are more cautious, more discerning, and more intentional than ever. Gone are the days of fast yeses from a quick story post or a shiny freebie. Instead, we’re operating in what we’re calling the trust economy—where personalization, micro commitments, and data-driven decisions lead the way.
If your sales feel slow or your marketing feels flat, this episode will help you rework your strategy so it aligns with how people actually buy today.
Why Personalization is Essential Right Now
This shift toward intentional buying means broad messaging is no longer cutting it. We’ve seen it in our own businesses and in the clients we support—generic launches and one-size-fits-all emails aren’t moving the needle like they used to.
People want to feel seen. And that’s where personalization comes in.
We’ve been focusing on strategies that create real connection—like segmenting emails based on behavior (not just where someone opted in), tailoring content based on quiz results, and using applications that guide our buyers toward the right-fit offer. When you make someone feel like the message was just for them, trust builds naturally—and conversions follow.
What’s Working for Coaches & Service Providers in the Trust Economy
If you’re a coach, service provider, or creative business owner, there are a few practical shifts we recommend making right now:
- Audit your customer journey. Are you building in enough time and touchpoints to nurture trust before asking for a sale?
- Introduce micro-commitments. Things like free audits, short quizzes, or even low-ticket offers can help potential clients engage at their own pace.
- Use personalized tools. We’ve been loving quizzes, behavior-based emails, and thoughtful onboarding sequences that meet people where they are.
- Track the right metrics. Instead of just focusing on likes or list size, ask: Who’s replying to my emails? Who’s filling out the application? Who’s actually engaged?
At the end of the day, the trust economy is asking us to slow down, connect deeper, and market more intentionally. And we’re here for it.
We’re not interested in building fast-paced, pressure-filled businesses. We want brands that feel good to run and feel good to buy from. So if your sales are slower or your strategy feels off, it might not be a “you” problem—it might just be time to adapt.
